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OUR STORY

We’re fascinated by time. Therefore, we make watches. That’s it. Nothing else. No distractions. Nothing to steal our focus. No trying to conquer the whole world. We just do our best to conquer our bit of it. So each day we work to create the best watches we know.

Our satisfaction arises from making something well, of such superior quality that you know that it will stand the test of time. It makes the hard work and the detail obsession worth all the effort. That’s our reward. That’s why we stick to only making watches. And always will.

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”it all started with a burning
desire to create great things”

Aladin Galjic

Designer

OUR “WHY”

What if we could make you feel the same inspiring feeling that led us to the art of design and creation? What if we could create something that would make you smile once putting it on your wrist? Something that would stick with you for days, years, and even decades. How cool would that be?

We aspire to create truly compelling and unique designs. Our inspiration comes from the vibrant colors of California, together with Scandinavian minimalism and boldness. But for us, a great design is just the start. In order to go from a design to an exceptionally well crafted watch, we partnered up with everything from Swiss world-class manufacturers with decades of technical expertise to Italian family owned leather tanneries. Ever since we fell in love with the Pacific ocean breeze, our aim has been to exceed the high expectations of our clients all around the world.

  1. 1June 2015.
    We got inspired and made first designs.
  2. 2August 2016.
    We launched the Berkeley 38 collection.
  3. 3June 2017.
    We had customers in over 50 countries!
  4. 4November 2017.
    Our watches could be found in selected stores.
  5. 5July 2018.
    We raised $21,200 for our new Yosemite collection on Kickstarter.
  6. 6November 2018.
    The Berkeley 26 and 33 collection was launched.
  7. 7January 2019.
    The Yosemite 40 collection was officially launched.
  8. 8March 2019.
    New models were introduced for the Berkeley 38 collection.