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OUR STORY

ABOUT

We’re fascinated by time. The phenomenon of time is something that inevitably affects all areas of our life and is fundamentally so complex and meaningful, yet so common and regular. The character of our watches represents this contrast, with its complex inner mechanism combined with its outer minimalistic design.

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”it all started with a burning
desire to create great things”

Aladin Galjic

Designer

OUR “WHY”

What if we could make you feel the same inspiring feeling that led us to the art of design and creation? What if we could create something that would make you smile once putting it on your wrist? Something that would stick with you for days, weeks, and even years. How cool would that be?

It started with making a truly compelling design. The inspiration came from California, where vibrant colors are mixed with minimalism and boldness. Ever since we fell in love with the Pacific ocean breeze and smell of Californian citrus trees, our aim has been to re-create the feeling through design.

  1. 1June 2015.
    We got inspired and made first designs.
  2. 2August 2016.
    We received the first working prototypes.
  3. 3October 2017.
    We had customers in over 50 countries!
  4. 4November 2017.
    Our watches could be found in selected stores.
  5. 5July 2018.
    We raised $21,200 for our new Yosemite collection on Kickstarter.